The Phatshoane Henney Group is the largest association of independent law firms in South Africa. The group, currently comprising of 41 law firms with 55 offices in 9 provinces and over 500 professionals, continues to grow year-on-year and expand its presence to major centres across South Africa.
The group was founded by Bloemfontein firm Phatshoane Henney inc. in response to an identified need of law firms to strategically position themselves for the future and access the economies of scale of a national group with national visibility and brand awareness. Membership provides firms with a range of benefits ranging from vital support services, marketing infrastructure and strategic partnerships that create value, cost savings and business opportunities for firms.
Group firms are each dynamic and prominent law firms in their respective regions and subscribe to the group values of quality, service delivery, black economic empowerment and training and development.
The group brand has also grown strongly since its establishment and has obtained recognition as a brand in the legal profession. The group brand is a complimentary brand to that of individual firms and strengthens the firm brand by adding differentiation and referencing the value and quality components of the group and the cascading benefits it holds for clients serviced by group firms.
Group members pool their resources and expertise to foster a national service directory and network of firms and professionals that can assist clients across South Africa, in addition to providing opportunities for candidate attorneys and professionals to work at firms in most major centres.
Although not contractually required of any firm, strong relationships and referral networks are naturally encouraged between member firms, providing additional benefit to member firms.
The group addresses the strategic need of firms to address their BEE profile, increase their firm visibility and differentiation in their respective regions and nationally, access high-quality support services, enhance negotiating power with financial institutions, leverage cost reductions and position themselves strategically for growth.
For more information on the Phatshoane Henney Group, its values, membership structure, partnerships and more, please visit the group website at www.phfirms.co.za.